LIVESTRONG…live bold…live bright

27 Sep

By Christabelle…

LIVESTRONG Survivor Women's T-Shirt

October 1 marks the first day of Breast Cancer Awareness Month…I have yet to find someone who has not been touched by cancer in some shape or form.  And, there isn’t a more profound leader in the fight against this disease than Lance Armstong and the LIVESTRONG organization.

As a long-time supporter of Lance Armstrong and the fight against cancer, Nike created the iconic yellow LIVESTRONG wristband in 2004 and has been instrumental in bringing the cancer fight to the global stage, with more than 70 million bands distributed to date. Nike went on to create the LIVESTRONG collection of running and training apparel, footwear and accessories in 2008, enabling people to show their support and wear sports products that inspire and empower people affected by cancer. This year the Nike LIVESTRONG collection will begin to expand beyond the United States, inviting consumers around the world to show their support for LIVESTRONG and the 28 million people in the world living with cancer. Since 2004, Nike has helped the Lance Armstrong Foundation raise more than $80 million.

Show your support and do your part to help the fight against all forms of cancer by wearing the LIVESTRONG/NIKE apparel with pride…

About LIVESTRONG Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and based in Austin, Texas, LIVESTRONG fights for the 28 million people around the world living with cancer today. LIVESTRONG connects individuals to the support they need, leverages funding and resources to spur innovation and engages communities and leaders to drive social change. Known for the iconic yellow wristband, LIVESTRONG‘s mission is to inspire and empower anyone affected by cancer. For more information, visit www.LIVESTRONG.org.

About NIKE, Inc. NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, visit www.nikebiz.com.

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